I am Luke, here is a selection of brand identities, logos and work in progress. 








A series of logos for a range of clients.









A campaign addressing how online explicit content may seem tempting to children and how it is consumed without fully understanding the implication and influences it can have.





Toblerone Halloween packaging concepts.







Typographical experimentation into Korea’s plastic surgery industry.









Palincode is a typeface that combines the patterns of morse code with negative space characters formed as a result. The face has two reflected variations allowing the characters and shapes to be an exact reflection when typeset into a Palendrome.